The following data points are being collected via the Facebook login process on our applications/website. These data points are
Name of the user
Email address
Contact number
How and where user information taken via Facebook login used:
Communication via Platforms like | Analytics via platforms like |
---|---|
Clevertap: Sending out relevant and segmented marketing communications i.e. mobile & web notifications, email marketing. Tracking & analyzing campaigns, user properties, user behaviour on the platform to ensure correct/optimal communication goes out. | Firebase: Track user traffic on the application (iOS and Android) |
Sendgrid: Transactional email communication such as login OTPs, information on in-app/ website transactions by the user are sent & tracked | Branch.io: Tracks installs/downloads acquired via Facebook |
Mailchimp: Segmented audience list is sent out relevant marketing communications | Google Analytics: Track user traffic on the web through different sources and run ad campaigns via GoogleAds |
Karix: Used for triggering WhatsApp notifications to relevant user base | |
One direct: Used for triggering Whatsapp communications & offering customer chat support via website | |
Gupshup: For triggering Adhoc service implicit & service explicit SMSs to relevant & segmented user base |
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